FIZZLE
Fizzle is a proud brand that cares about the planet and its inhabitants. It use only plant-based ingredients in each of the products, ensuring that every can of Fizzle is entirely
vegan-friendly. Creating the brand and defining the brand identity for Fizzle, a sparkling water brand with the tagline
"A Spark in Every Sip," presented several opportunities challenges that if tackled properly could result in a highly memorable brand.
To broaden and differentiate the visual style, a series of typographic lockups, iconography, and patterns were developed for each flavor’s specific packaging.
The beverage industry, including sparkling water, is highly competitive. To ensure that Fizzle's brand stands out among the sea of competitors while remaining true to its unique identity, custom patterns and and packaging would be the most important component. For each flavor a unique yet simple fruit pattern was created.
Every sip is a celebration of life's little pleasures. Experience the joy of sparkling water like never before with Fizzle - "A Spark in Every Sip." Embrace the fizz, embrace the flavor, and embrace the spark that sets us apart.